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Hot Leads ≠ Random Leads

The Lead Scoring System Every Builder Needs

Stop wasting time on cold leads. Use our free real estate lead scoring sheet to identify hot prospects and close deals faster.
The Real Problem: Why Your Sales Team Feels Burnt Out

Let’s be honest—most sales teams in real estate spend their days chasing everyone.

  • A guy who clicked your ad at 2 AM out of curiosity? Call him.
  • Someone who asked “kya EMI hoga?” but never picked up again? Call him.
  • And the serious buyer who’s ready to book this week? Also just another number in the pile.

The result? Sales teams are exhausted, chasing ghosts while real buyers slip through the cracks.

Enter: Lead Scoring

Imagine if your sales team knew exactly who to call first.
Not based on gut feeling, but on a clear, logical score.

Think of it like a report card for leads:

  • The “just browsing” lead? 20 points.
  • The “brochure download + site visit request” lead? 80 points.

Who deserves a callback today? You already know.

How It Works (Without Fancy Jargon)

Here’s a simple scoring logic you can steal 

Points You Can Assign:

  • Budget matches project range → +10
  • Shared phone + email (real, not fake) → +5
  • Asked for brochure/details → +15
  • Watched 75%+ of project video → +10

  • Booked site visit → +25

  • Timeline to buy within 3 months → +20

  • Referred by existing customer → +15

Lead Tiers:

  • 70+ = Hot (chase now!)
  • 40–70 = Warm (nurture)
  • <40 = Cold (automation only)

This way, your sales team stops wasting time and starts closing deals.

The Free Tool (No Extra Software Needed)

We built a Lead Scoring Spreadsheet that does all the work for you.

  • Enter your lead details.
  • The sheet auto-scores them.
  • It highlights Hot, Warm, and Cold leads in color.

Cold = don’t waste energy.
Warm = keep them warm with follow-ups.
Hot = call NOW.

It’s simple. It’s free. And it saves hours every week.

Why Smart Builders Are Already Doing This

-Average builders chase everyone.
-Smart builders chase only the top 20% high-score leads.

That’s how you:

  • Save your sales team’s energy.
  • Close more deals with fewer calls.
  • Stop wasting money on dead leads.

Want the free Lead Scoring Sheet

DM “SCORE” to Digital Masterminds and we’ll send it right away.

This isn’t just another article. It’s a builder’s shortcut to stop wasting time and start closing more deals.

Connect with Digital Masterminds — the go-to real estate marketing agency for Tier-2 and Tier-3 developers who seek to scale their bookings.

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